As businesses exist to create customers so your website or blog exist to drive traffic. Without traffic a business site is nothing but a piece of white elephant – a monumental waste!

Now, different proven strategies exist to help you drive traffic using a blog or website but many of them come with a price tag. So let’s consider a situation where you’re just starting out and are short on the cash, or maybe, you simply want to maximize your profits by reducing some of your operational cost, don’t you think looking for some free methods is a good thing?

This is where these free methods comes in. These are tested and proven; and are very good free sources for highly targeted and profit-centric traffic.

Let me however quickly say that, depending on your approach, you may want to invest some money in outsourcing these traffic methods to free up some of your time for other business activities that will impact on your ROI.

Having said that, here are the proven free traffic methods you should be using right now.

1. Forums and Online Communities

Since the inception of the internet, forums and online communities have been a place where you could meet with people of like minds and discuss topics of common interest. Though they have changed over time, one thing you can benefit from them is driving highly targeted traffic that is good for your business success.

One great thing about forums and online communities is the ability to target a predetermined audience. You could decide on a certain demographic and then choose a community or forum that matches that demographic. If you have done your home work well, your offers and promotions will be delivered to just the right audience.

Furthermore, forums and online communities give you a platform where you could easily build a reputation and trust for your company.

2. In House Newsletters

Starting a newsletter and providing people with a catalog of your products and interesting and entertaining articles, is a proven way of ensuring a constant flow of traffic to your site. If you make it really interesting and entertaining, more people will sign up and recommend it to others. And the more people that subscribe the more people there will be that will go to your site, thereby increasing your site’s traffic.

3. Trading Links with Similar Sites

This actually has various advantages and you don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With trading links, the efforts of each site will benefit both sites. Every traffic that goes to the site could potentially click on your link and visit your site as well. This works well especially when both sites are in the same niche.

Care should be taken when trading links with other webmasters. With the recent changes and algorithmic updates by Google, you must be careful when choosing a link partner. Some sites must be avoided at all cost. Besides, it’s advisable to vary the anchor texts. The recent Google Penguin update specifically targeted this type of link building. So, it is better to pick different anchor texts based on your target keyword phrases and use these across different sites. (Please read this very instructive post about an incident I related on my other blog.)

4. Writing and Submiting Articles to Article Directories

Writing articles that could pique the attention of people that have interest in your product and submitting these articles to article submission directories is another powerful but free way of driving traffic to your business site.

This is more effective if your articles provide tips and guides to your target audience. Writing articles that are informative and educative would provide the necessary mileage your traffic flow needs.  The idea is to make people find your articles so interesting that they want to find out where the article originated. Your link and brief description of your company included at the end of the article will be a great resource as it will be the path people will follow to your site.

5. Quality and Customer-Centric Content on Your Sites

Another very good way of generating free traffic to your blog is by providing quality content. Visitors who come to your blog after reading your content will want to come back again. Besides, the content will determine if the site visitors will sign up for your blog updates or email list. Some will also want to bookmark the blog giving them a way to come back to the blog without any further work on your part.

Providing good content on your site or blog is very important. If in any way, you’re not good at writing web content, it is advisable to get a professional content writer to create web content for you. Though, this may cost you some money initially, the investment will definitely pay for itself sooner.  Of course, that is what we do here on SEOWebContentScribe.com. We are committed to help you write highly engaging content for your sites. You can click here for details.

Indeed, nothing stops you from doing this yourself only ensure that your web content is entertaining, informational and of great quality.

6. Investing In Search Engine Optimization

Search engines track down the keywords and keyword phrases your site uses and how they are used and rank your site according. Generally, internet users use search engines to find what they are looking for and the search engines in return, use keyword in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs. All you have to do is to strategically optimize your web content for the search engines. This is what SEO is all about.

Conclusion

These free methods of driving targeted traffic to your business site or blog may appear simple enough but it’s unfortunate that very few businesses are really using them. Worst still is the fact that the few who care to use them, only a handful are using them correctly. You can actually separate yourself from the crowd by learning all you can about these methods and you will soon have a site with a great traffic flow without the usual costs that come with it.

Feel free to share with us your free methods for driving website traffic. Or if you have any question post it in your comments below.

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You can actually achieve all these by simply employing effective article marketing tactics that have stood the test of time since the internet was invented.

I’m sure you know that the internet is about information and marketing online is information-based. This is one reason why online promotion tactics like article marketing have remained very effective in pushing your online brand awareness and driving targeted prospects and customers.

Unfortunately, not many marketers are doing it correctly. The recent algorithm changes introduced by Google were all aimed at marketers and webmasters who, over the years, had misapplied this powerful online promotion tool.

For example, when Google launched the Farmer/Panda Update sometime in February of 2011, some of the most affected sites were article submission directories.  This was because most of the articles syndicated on these sites were not only substandard but some were out right worthless. The devastating effect of the update on article submission sites was such that many thought it was the end of article marketing.

But rather than throw in the trowel, many of the article directories have introduced new rules which is a good thing. And so, in a way, the various Google Panda and Penguin updates have actually become a plus for article marketing as webmasters and content marketers are now compelled to be more ethical with their article writing and marketing tactics. Using article as part of your web content marketing strategy is now more than ever an effective way of increasing website traffic, increasing brand awareness and improving search rankings.

However, to succeed with your article marketing, there are a few things you mustn’t neglect if your articles must work for you.  The following will greatly help you get the best returns from your article marketing efforts:

1. Get the WHY Correct

What do I mean by this? As a marketer you have your own reasons for writing and submitting some of your best articles to article directories instead of publishing them on your own site or blog. Some of these reasons may include:  (1) to brand yourself as an expert in your field (2) to help you generate leads; and (3) to promote your business.

Of course, these reasons from your end are very good. Your article is definitely a powerful tool as it strengthens your authority in your niche which in turn leads to increased business.  But unfortunately, many article writers allow these reasons to becloud the REAL reason for writing their articles. You must understand that for your article to truly succeed, there are two sides to it. And the other side of the coin is that your article is written to INFORM your audience!

Your article reader wants to know what is in it for him. His is not reading your article because he found you attractive. Neither does he want to read it because he wants to do you some good. All he is concerned with is what he will gain from the article.

If you must achieve the three reasons you have in mind for your article therefore you must be able to satisfy this one reason for the reader. And this must be handled with expertise. In writing your articles ensure you include good content that provides the right information desired by your reader.

Indeed many today want to use software to mass produce articles for the article directories but doing this will only harm your efforts. If your article cannot get the reader to read your article and then click on your resource box, you would have failed with your efforts.

So when writing articles for the article submission directories, focus more of your attention on providing good content that will excite the readers.

2. Maximize the Gains of Your Article Marketing Effort

As we have said above, article marketing is a powerful promotional tool. In fact, many write articles only because of this. But the marketing gains go beyond this. An expertly written article with the right keywords in the right place will help you get more visitors from the search engines since your sites search engine rankings will improve as a result of the back links generated from the article. of course not all article directories allow it but with those that allow it, you can gain more rankings by linking specific keywords/phrases back to your website or blog.

Besides, one of the greatest reasons why you should write top notch articles for the directories is the fact that many ezine and website publishers would readily pick up your article and publish same in their ezines or on sites. This could result in a deluge of traffic to your site. Getting published in ezines and other websites can really help you leverage other brands because of the quality of your work.

The marketing lesson here therefore is, always pack your article full with the right content that will entice other online publishers to want to use it in their sites and ezines.

3.  Be Mindful Of the Rules

Are you writing your articles only because some SEO had told you of the gains SEO-wise? Are you concerned with simply building back links?

It is unfortunate that many who use automated software in creating their articles do so only for the search engine optimization gains. But this will only sabotage your article marketing efforts. Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they accept.

And even if your article was published, not many people will read that article and click your links to visit your site.

The wise way to go is write articles that article directories will accept in their sites if you want succeed with your article marketing. This means you have to obey the standard guidelines like spell checks. Also do your diligence by researching on a good topic. If need be hire a writer to produce a good marketing content for you.

You can exponentially increase the number of sites your article will be published if you write articles that the directories will gladly share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.

In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.

Conclusion

Pushing your brand awareness and generating targeted traffic using article marketing is something you must consider if you want to take advantage of content marketing. However, to make this work for you, you simply need to look beyond your selfish reasons and write articles that will be useful to the readers and accepted by the article directories. Get it right and you’ll reap the great gains of article marketing.

[IMPORTANT: Your article is in good hands if you hire the SEOWebContentScribe to write them for you. Click here for details about our article writing service.]

Have any question about article marketing or just want to discuss the ideas mentioned in this article? Feel free to post your comments below.

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Here we’ve answered the frequently asked questions about our services. If you have any other question not answered here please feel free to contact us.

Why Do I Need SEO Content For My Site/Blog?

Think of when you want some information on the internet. Where is the first place you go looking for that information? The search engines, right? And when the search results shows up do you leave the webpages returned on the first page and go looking at, say, pages 5 or even 8for what you are searching for?  Very unlikely!

All of these are reasons why you need search engine optimized content. SEO content gets your webpages on the first page of the search engine result pages (SERPs). This will ensure that when a searcher go looking for information on the search engines, your pages will be there helping to drive traffic to your site.

Here at the SEOWebContentScribe.com we understand this so well. That is why we are here to help you write expertly optimized content for your marketing needs.

Why Do I Need The Services of Professional When I Can Write My Own Content?

That is understandable. But frankly, there are a few reasons why you should get the services of a professional to write your content. Apart from the fact that a professional writer will do a better job because of experience and other factors, you should also consider the gains to you.

Writing quality, well-researched content requires time; time you could invest in other aspects of your business for increased results.

Let’s face it – in today’s ultra-competitive business world, productivity reins supreme. You need to make the best use of your time, each and every day. Hiring a professional content writer for your web content needs both frees up your time and also help you leverage the expertise these writers for greater productivity!

I Have Used The Services Of Content Writers In The Past Without Any Commensurate Results. How Do I Know You Are Not Different?

SEO web content writing is actually a specialized form of writing. Unfortunately, many who class themselves as SEO web content writers do not really understand this. Of course, getting the services of anyone who says he/she is an SEO web content writer basically because of the cost may be brilliant but ultimately, it is counter-productive.

Writing SEO web content is about crafting well-structured, well-written, persuasive, and search engine-friendly content that, though optimized for high search rankings, do not lose focus on the quality. It is about aligning the high search engine rankings of the content with favorable conversion factors. And this requires an understanding of both SEO mechanics and basic sales psychology.

It is this ability to strike a delicate balance between form and function, and between pleasing the search engines with your content while inspiring your visitors to do your bidding; that truly separates the professionals from the self-styled experts.

You are always welcomed to ‘test drive’ our services by ordering just a sample. As they say, a trial will convince you!

Click here for specific reasons why you should choose us to write your SEO web content.

How Do I Decide On The Type Of Content For My Needs?

As a business we do hope you really know what type of marketing content you need. However, if you are in doubt, we can always assist you. We will carry out a basic site content audit and after a few questions will make a few suggestions for you. You can visit our services page for the type of web content services that we undertake.

How Much Does Your Content Audit Cost?

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Who Chooses The Topics/Titles?

You are free to provide the topics you want us to write on. However, for SEO purposes, we suggest that you give us the freedom to rewrite the topics/titles chosen by you. To ensure that we work together on this, we will discuss the subject matter with you and based on the target keyword phrase, we may re-phrase titles.

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When My Content Is Ready, How Do I Get It?

If you ordered for content that you will need to publish yourself; for example, website content, blog content or even articles, we will send you a single html document containing all of your content. However, if your order is content that will be published by us, say, guest posts, press release, or even articles, we will go ahead and submit them where necessary after getting approval from you. Yes, you will need to approve all content that they meet your requirements before they are used.

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